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I realized that so many sites looked the same. Pages filled with tiny pictures in rows. It seemed to make the process very efficient, but also very cold and clinical, more like shopping at a grocery store than at a gift shop. I know that when I go out shopping for pleasure and leisure I wander into stores that have an appealing window design, I’m usually anxious to get inside to see what other wonderful things they might have. My eyes lead me as colors or textures catch my eye. I’m not terribly methodic and I wander and enjoy myself as I find treasures. So how to do this on the web. Well, not with little boxes in rows. Our main website will still be there for easy quick gifts in the manner that you are used to, but the new “Boutique” will be arranged more creatively for an experience closer to exploring your favorite gift shop.
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